Recent content by erlin fadillah

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    Data analysis option, please help

    I am not sure. However I wanted to investigate the extent to which communicated CSR intrinsic motives versus extrinsic motives and the valence of electronic word of mouth (positive versus negative) influence consumers’ purchase intention, as well as the role of skepticism and consumer-company...
  2. E

    Data analysis option, please help

    Hello thank you for your response, the first two boxes. communicated motives and WOM are the independent variables, and there are two mediators in the model which are skepticism and consumer company identification, the dependent variable is purchase intention. the communicated motives and WOM...
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    Data analysis option, please help

    Hey guys, I am doing a research, and created this conceptual model but not sure how to analyse it. does anyone know what are the proper statistical measures for this model? I was thinking to use ANOVA, T-Test and Mediation Hayes Process, but somebody expert could you give me a detailed advice...