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    Corelation analysis for categorical variables and categorical target

    I wanted to perform a corelation analysis where my target variable is churn(categorical) and my independant variables are either categorical(33 variables) , nominal and few are continuous. Using one-hot encoding creates too many variables.What is the correct way to analyze this and understand...
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    Which statistical test to use

    Thanks a lot for that advice.1 last follow up question. The control group is quite small and the test group is much larger.Will the test results be sensitive to this difference.Please find the numbers attached in the file. Thanks a lot for your time Suchi
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    Which statistical test to use

    I am fairly new to the platform.Will make sure to check previous threads.Also I am fairly new to statistical testing and this is my first assignment in conducting an experiment. Well this makes sense to me know.A 3*2 contingency table should help. Thanks a ton for all your help. Regards, Suchi
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    Which statistical test to use

    Thanks a lot for replying. So the study contains 2 test groups with 200 observations each who receive emails and the control group has 2400 observations and dont receive emails.The aim of the email is to reduce cancellations and hence retain customers.This experiment is going to run over a time...
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    Which statistical test to use

    I have a 2 test groups and 1 control group and my goal is to understand if a particular email campaign is successful or not.The kpi under test is cancellation rate which is a continuous variable.I want to understand: 1.If the email campaign for the test groups results in a low cancellation...