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    Interpretation of logistic regression results

    Oh actually I just wanted to do a simple ANOVA, but my supervisor wants me to do a logistic regression :( What I am trying to prove is that the effect of customization on purchase referrals depends on what kind of purchase the person made (a material good or a service). More specifically, I...
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    Interpretation of logistic regression results

    Yes, of course! I attached the output for the two regressions and included a picture with the reference category settings. My codings are: Purchase type 0 = Material good Purchase type 1 = Service Customization 0 = Standardized Customization 1 = Customized In this first picture I am seeing...
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    Interpretation of logistic regression results

    Hi all, I'm doing empirical research for the first time and have the following setup: 1 dichotomous DV (purchase referral) 2 dichotomous IVs: Purchase type (good vs. service), Customization (standard vs. customized) My hypothesis is that there is an interaction effect between the two...
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    How to deal with mediation in ANOVA design?

    Hi all, So I have two IVs (customization, purchase type), three mediators (self-expressiveness, social connections, evoked comparisons) and one DV (happiness). Purchase type is either experiential or material, and customization is either standard or customized. I would like to show two things...