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  1. B

    Poor Cluster Quality in SPSS

    I'm conducting an analysis where I need to group my respondents to interest clusters. I have 34 interests and respondents could select multiple items. All these variables are binary, so I recoded all answers to 1/0. I'm aware that conducting hierarchical cluster analysis on binary data is not...
  2. B

    Visualize and quantify factors that most contribute to customer decision

    To the Direct Marketing department I have to to visualize and quantify the factors that most contribute to a customer’s decision to buy any group of product and any specific product. (Eg. Living in Scotland contributes with 18% to the conference attendance. I have a range of data that I know...