A general example I use is smoking and asbestos exposure on lung cancer. Other examples are environmental and genetic on diseases.
Any place where there can be a multiplicative interaction, that is the setting where additive can occur. People just use multiplicative as the default since it is so easy to do. If one had theory, they would then be able to speculate on the scale for the interaction. I feel like I am now able to see more interactions in social contents or decisions. For example, I am working on a study where at some point in maturation, kids do something intentional that they only did accidently when younger, also a different study where decisions are different based on perceived societal constructs.
Think about age and decisions, a current study I am working on older people are more likely to have vaccine acceptance and more educated people as well. So, I need to think about whether older more educated people will have an even greater acceptance than either of those individual groups. Of note, I think it is Donald Spiegel (sp?), that makes statements he has only seen a few legit interaction in his storied career in analytics.