Analysing rank questions

#1
I am doing a research on the consumer behaviour. In one of the question, I have given the list of product attributes and asked the respondents to rank them as per their preference ( 7 attributes and 7 ranks). I have also divided the respondents in 2 categories. Now, I want to test in the responses given by two groups are statistically significant or not for each attribute. For example, I want to test the hypothesis; whether both the groups give same ranking to the Quality aspect. I want to know which test I can use in SPSS?
I have calculated the rank frequency for each attribute and the weighted average. But it is not helping me in hypothesis testing.
 

Karabiner

TS Contributor
#2
If we consider this as a problem with 7 separate tests, one for each attribute,
then 7 Mann-Whitney U-tests could be used.

HTH

Karabiner
 

Karabiner

TS Contributor
#6
In my opinion, you can do so. In SPSS, you need 8 rows in total,
one for each of the 7 attributes, and one for group membership.

With kind regards

Karabiner