- Thread starter Ewa
- Start date

First, not all the correlation values in the matrix are necessarily significant ...need to be proved. (but the sample size is large)

For example, -0.004 may not be significant. (I didn't test)

The method is usually the opposite, first, you think what you want to achieve and then you use the statistics.

What do you look for?

You can also go directly into Cluster analysis. I recommend Cluster Observations. This should accomplish what you requested. After a cursory look at your data, you should be able to easily condense these into 13 clusters of differing customer types.