The objective

My project aims to explore factors associated with adoption of positive financial behaviour by clients of a financial counselling agency.

The Theoretical Framework

I am using the Transtheoretical Model of Change (TTM) framework. The TTM states that people change behaviours by stages and that in each stage they use different processes. According to the TTM the processes of change are the stronger predictors of behavioural change.

The hypotheses

Following the model I put together a number of hypotheses:

• H1. Previous experience with positive financial behaviour is a predictor of more consistent practice of the behaviours.

• H2. The more helpful aspects perceived for the counselling agency, the higher the probability of adopting positive financial behaviours.

• H3. The more processes of change experienced the higher the probability of consistent practice of positive financial behaviours.

• H4. The more education achieved, the more likely the client is to act upon adopting positive financial behaviours

• H5. The older the client, the more likely he or she is to act upon adopting positive financial behaviours

• H6. The higher the income, the more likely the client is to act upon adopting positive financial behaviours

• H7. Respondents who acknowledge responsibility for personal financial situation are more likely to implement positive financial behaviours

Sample

So far I know that my sample will be small. The agency will look into the files of each person who contacted the agency between January 1st and March 31st 2007, and enlist those who have agreed to be contacted to provide feedback. We will contact all of them and hope to have at least 60 respondents.

Questions to the consultant

1. What are the statistical analyses that I should use to answer my research questions/hypotheses?

2. What statistical analyses are appropriate for my sample size and for my research questions?

3. Would you have any suggestions on how to proceed with the analysis?

I have some ideas of what to do. I now I can use Chi Square to measure strength of association after doing crosstabulation. I also understand that regression analysis would not be apropriated for a small sample when using so many variables. I need guidance to decide what to do.

I adapted a survey from previews study to use on my research. It can be seing at

https://www.surveymonkey.com/s.aspx?sm=lzQ6os_2f46fstQNFQkKH6cg_3d_3d
A study using similar instruments and framework can be found in the following link:

http://www.afcpe.org/doc/Vol1529.pdf
Thank you for your willingness to give me some advice.