Is multiple regression the method I should use?

#1
Hello everyone,

I'm working on my undergrad dissertation at the moment, and I'm not sure what kind of method I should use to analyse my data. I've designed a survey that looks more or less like this:

Q1 Pick a brand out of a list


Section 1 Questions about brand community

Q2
Q3
Q4 etc... all of the questions are on a likert scale and are markers of brand community


Section 2 Brand Trust

Q5
Q6
Q7 ... all of the questions are on a likert scale and are markers of brand trust


Section 3 Brand loyalty

Q8
Q9
Q10 ... all of the questions are on a likert scale and are markers of brand loyalty


Section 4 Demographics

And then a few questions like age, field of study...etc.


Please let me know which method should I use, I was thinking about multiple regression but I'm not sure if I'm on the right track.

I'm trying to measure the impact of Brand Community and Brand Trust upon Brand Loyalty, and the relationship between Brand Community and brand Trust.

Thanks a lot!


Thanks a lot!