multi label problem

Hi everyone,

I'm currently working on my master dissertation. It is about the adoption of new products (COCA COLA PRODUCS). These are 26 new products.
I need to determine which makes a foodservice business adopt the new products.
I also have variables, such as environment of the business, employee size, population size, revenue, ...
My promotor told me i can handle it is as a multi-label probleem. But unfortunately, i don't understand this model really good.

I should

He said i can model it as follows: every business has the choice between 26 products. (Some business do not adopt the product, some adopt 1 product and some 2 or more than 2). How can I solve this problem? Wat are the labels, features, instances, .... And how can I implement that in R?

Kind regards