Hi,
I desperately need help analyisng my survey data.
Which tests do i use in order to test the relationship between my variables, and to see if my dependent variable can predict bahaviours in others.
Here is the deal:
I am investigating 6 products (independent) (i think this is cathegorical). They are individually rated on a 5 point Likter scale (1:very unattractive- 5:very attractive) by the participants in the survey.
I want to know if there is a relationship between the rating of attractiveness and consumers willingness to purchase. Participants indicate which (one) product they are most willing to purchase by selecting that product. (product 1 coded numerically as 1)
Furthermore I want to se the relationship between the products attractiveness and their percieved quality. The percieved quality is rated on a likter scale (much worse- much better) for each product in the same question.
So far I have understood, I cannot use a factor analysis because the rating is independent according to product
I cannot use correlation or regression analysis, beacause apparently my data is ORDINAL.
Is data still ordinal when they have been assigned numeric values??
I want to determine a relationship and test if product attractiveness is a predictor of the following two.
PLEASE help me!!!!
Or better, if you are a marketing research specialist and want to analyse my data for me I will not let it go unnoticed!
cheers!
I desperately need help analyisng my survey data.
Which tests do i use in order to test the relationship between my variables, and to see if my dependent variable can predict bahaviours in others.
Here is the deal:
I am investigating 6 products (independent) (i think this is cathegorical). They are individually rated on a 5 point Likter scale (1:very unattractive- 5:very attractive) by the participants in the survey.
I want to know if there is a relationship between the rating of attractiveness and consumers willingness to purchase. Participants indicate which (one) product they are most willing to purchase by selecting that product. (product 1 coded numerically as 1)
Furthermore I want to se the relationship between the products attractiveness and their percieved quality. The percieved quality is rated on a likter scale (much worse- much better) for each product in the same question.
So far I have understood, I cannot use a factor analysis because the rating is independent according to product
I cannot use correlation or regression analysis, beacause apparently my data is ORDINAL.
Is data still ordinal when they have been assigned numeric values??
I want to determine a relationship and test if product attractiveness is a predictor of the following two.
PLEASE help me!!!!
Or better, if you are a marketing research specialist and want to analyse my data for me I will not let it go unnoticed!
cheers!