Im new here and have a basic query that I would appreciate comment on please.
I’m splitting 100% of a purchased acquisition targets file into test and control, testing a new offer to half the targets with the other half receiving the established offer as the control.
How can I ensure that it’s different offers driving any differences in response rate and not the differences in the make up of the two files?
Do take a Random sample & t-test key variable/s to make sure they are not significantly different between files? (Generally 4 variables contribute equally to an overall targeting score)
Or
Can I sort the file by this targeting score and take the test population from every second record and the control as the remaining?
Although the control will have a higher score both files should not significantly differ on this key variable. T-test just to make sure.
Thoughts, Suggestions, questions?
I’m splitting 100% of a purchased acquisition targets file into test and control, testing a new offer to half the targets with the other half receiving the established offer as the control.
How can I ensure that it’s different offers driving any differences in response rate and not the differences in the make up of the two files?
Do take a Random sample & t-test key variable/s to make sure they are not significantly different between files? (Generally 4 variables contribute equally to an overall targeting score)
Or
Can I sort the file by this targeting score and take the test population from every second record and the control as the remaining?
Although the control will have a higher score both files should not significantly differ on this key variable. T-test just to make sure.
Thoughts, Suggestions, questions?
