Recent content by malika127

  1. M

    Moderation: what if one predictor variable affects another?

    It's research in Consumer Psychology. We have 4 sponsored Instagram posts by 2 Instagram influencers. Both have a post that is "congruent" and one that is "incongruent" to them (categorical manipulated predictor variable), meaning it either fits their personal brand or doesn't. The measured...
  2. M

    Moderation: what if one predictor variable affects another?

    Hi guys! We would be very thankful for some insight on our moderation analysis. We have two predictor variables, one is manipulated, the other is measured. There’s a measured outcome variable. We would like to do a moderation analysis where the measured predictor variable moderates the effect...