So I am trying to model who is likely, from a list of addresses, to go to a store. I have lots of criteria about the people who have visited my store, but no data about who DIDN'T visit my store. I know if I had a 1,0 variable (visited store or not) that I could do logistic regression, but I have no idea even how many people might be out there for a given store.
Is there any way to come up with a certain response score that says, address with this distance from the store and this census block will be more likely to come to the store than another in a different block + distance?
Thanks,
Matt
Is there any way to come up with a certain response score that says, address with this distance from the store and this census block will be more likely to come to the store than another in a different block + distance?
Thanks,
Matt