My design has two dependent variables (likeability and persuasive power). The independent variable is advertisement version, with 2 levels (individualistic and collectivistic).
The participants of the questionnaire each saw 4 different advertisements. These 4 advertisements were either collectivistic or individualistic. Not one participant saw both the collectivistic as well as the individualistic version of the same advertisement. However, the questionnaire tool decided randomly what condition to place each participant in. This way, some participants saw the same versions of advertisements as other participants, but different ones than others.
My question is now, should I handle this as a within, or inbetween-subject condition? Some people saw the same versions obviously (wihtin-subjects), but saw different ones than others (inbetween-subjects). I also don't think this is a mixed design, as it's not the case that 50% of my participants saw version A and 50% of the participants saw version B.
I'm really at a loss here. I could really appreciate your help! Let me know if there's anything unclear to my explanation of the question.
The participants of the questionnaire each saw 4 different advertisements. These 4 advertisements were either collectivistic or individualistic. Not one participant saw both the collectivistic as well as the individualistic version of the same advertisement. However, the questionnaire tool decided randomly what condition to place each participant in. This way, some participants saw the same versions of advertisements as other participants, but different ones than others.
My question is now, should I handle this as a within, or inbetween-subject condition? Some people saw the same versions obviously (wihtin-subjects), but saw different ones than others (inbetween-subjects). I also don't think this is a mixed design, as it's not the case that 50% of my participants saw version A and 50% of the participants saw version B.
I'm really at a loss here. I could really appreciate your help! Let me know if there's anything unclear to my explanation of the question.