When you customize a material good (e.g., design a sneaker yourself), it becomes more self-expressive, more social and harder to compare.
Really the resulting good? Or rather the active process of customization?
My reasoning is that customization adds “experiential” qualities to a material good, thereby leaving you with a purchases combining characteristics from both the material and experiential world. In contrast, if customization has the same effect on experiences, I would just be adding more of the same things.
I must admit that I do not fully understand what you are saying here.
I hope this was somewhat clear. In any case I am currently working on my study and this is where I’m having trouble. Basically I’d like to do a 2x2 between-subjects design with happiness as the DV, and customization (customized vs. non customized) as well as purchase type (material vs. experiential) as the IV’s.
What exactely does " customization (customized vs. non customized) and purchase type
(material vs. experiential)" mean, what will be done in the experiment?
Apart from that, you might perhaps think about an "mixed design" with between-group and
repeated-measures factors. This way, subjects serve as their own control, and this reduces
statistical error and increases power.
What would be the easiest way to accomplish this?
Perhaps structural equation modeling.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models.
Behavior Research Methods, 40, 879–891.
Vanderweele, T. J., & Vansteelandt, S. (2014). Mediation analysis with multiple mediators.
Epidemiologic Methods, 2, 95–115.
With kind regards
Karabiner